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The MAACE UX Process is a flexible framework for solving problems of all sizes and can be used at any phase of any project. This framework can be used to solve a brand new problem or business opportunity and lead to the creation of an MVP (minimum viable product) digital product or it can also result in a non-digital solution such as a process or procedural change; it all depends on what sort problems you’re solving and the sorts of solutions your team comes up with.
You may have seen similar versions of this framework if you are familiar with design-thinking, Lean, human factors, or agile methodologies, or perhaps you currently work with a designer using a similar framework.
Our intention with the MAACE UX Process was to create a baseline framework that our teams can follow so that:
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