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The MAACE UX Process
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The MAACE UX Process is a flexible framework for solving problems and can be used at any phase of any project. This framework can be used to solve a brand new problem or business opportunity and lead to the creation of an MVP (minimum viable product) digital product or it can also result in a non-digital solution such as a process or procedural change; it all depends on what sort of solutions your team comes up with.
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