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Pending Revision – After review, it has been found that this section may be out of date or incomplete. This page is planned for revision in 2024. |
There are 4 main categories of user research: behavioural, attitudinal, qualitative, and quantitative. Qualitative and quantitative research refers to the data source information (qualitative asks why and how, quantitative asks how many and how much), and behavioural and attitudinal research refers to the research approach (attitudinal methods refer to what people say, and behavioural methods look at what people actually do).
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