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What is a User Persona workshop?
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Divide participants into groups of 4-6.
Assign each team a user type.
Ask each group to fill out a user persona for each user type (see Appendix). Begin with Name and Title/Background sections (this can be updated at end of exercise). It is suggested participants give users a unique name (e.g. Danny Developer) so it is catchy, memorable and makes it easy for all participants to identify user types.
Each template has four sections, as listed in the examaple example below. Remind participants to answer questions from the users perspective, and not their own.
Can include a single-sentence quote to summarize the user persona.
It is important to note demographic data is not considered to add value to personas during this workshop and may lead the team in the wrong direction if included.
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Completed user personas for team and stakeholders to reference during the research and design process. Personas can be displayed in a common area or shared repository accessible to all team members
Help team members put themselves in the product users’ position, keeping their needs and goals at the forefront during the development process
Appendix
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References
Falmann, Timea. “3 Useful UX Workshops to Get Your Team on the Same Page.” uxstudio, 14 Aug. 2019, https://uxstudioteam.com/ux-blog/ux-workshop/.
Frick, Tim. “How to Get the Most Out of User Personas.” Mightybytes, 16 Mar. 2021,
https://www.mightybytes.com/blog/how-to-get-the-most-out-of-user-personas/.
Additional Resources
“How to Run a Personas Workshop.” Medium, 16 Jul. 2017,
https://medium.com/@unmade.design/how-we-created-our-personas-3337a880e98d. Retrieved 8 Nov. 2021.
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Salazar, Kim. “Why Personas Fail.” Nielsen Norman Group, 28 Jan. 2018,
https://www.nngroup.com/articles/why-personas-fail/.